Jessica is a communications consultant at Edelman - a global public relations firm with 67 offices including five offices across Canada. At Edelman, one of her hats is leading the Calgary Influencer team. She has worked with clients on engaging and connecting with the right influencers for their brands on national, regional and local campaigns. As a former influencer who has transitioned to consultant life, Jessica has a unique understanding of the evolution of influencer marketing and how to make connections that fit for both brands and influencers. In addition to her role in influencer marketing, Jessica is also part of the digital and crisis and risk specialty teams at Edelman.