josh lyon - head of marketing + partnerships
Josh Lyon is the Head of Marketing and Partnerships at Tokyo Smoke, a cannabis and lifestyle brand for the sophisticated smoker.
A storyteller by nature, Josh most recently founded and ran a company focused on health and wellness in the office place. A proven strategist, Josh led the Global Consumer Insights Division at IMI International, a marketing consulting and research firm. Here he studied consumer behaviour and worked with Fortune 100s and 500s, agencies and properties on how best to reach, engage and incent their customer base. Getting his start in marketing at DDB Canada, Josh graduated with Great Distinction from the internationally recognized Desautels Faculty of Management at McGill University.
Growing up, Josh could be found playing every sport at all hours of the day. Despite the fact that he stopped growing pretty much before he even started, the dream of playing professional sports still hasn’t fizzled.
Tokyo Smoke was created to bring design, education, and emotion to cannabis. Ultimately, we believe in changing the world through iconic cannabis normalization.
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