Senior Account Director at North Strategic
“It’s good to have an end to journey toward, but it’s the journey that matters, in the end.” Paula Worthington is an explorer in all facets of her life. She’s a public relations leader, strategic thinker, writer, storyteller and adventurer. Her background encompasses all facets of communications, PR, marketing, advertising and branding.
As Senior Account Director at North Strategic, a national PR and social media agency, she runs their western Canadian office and works with clients such as Cadillac Fairview, ATB, Big Rock, Air Transat, Esurance and major international brands.
Prior to joining North, she served as VP of a leading boutique PR agency in Calgary, worked on the WestJet marketing team and also spent a number of years in tourism and not-for-profit industries.
In her spare time, Paula is a notable freelance travel writer and photographer, with her work regularly appearing in the Calgary Herald and Vancouver Sun.