CEO + EDITOR-IN-CHIEF OF DARLING
Sarah Dubbeldam founded Darling, a multi-media company that is positively redefining female-driven digital, social and print content in 2011 and serves as CEO of Darling Media and Editor-in-Chief of Darling Magazine.
After graduating from Concordia University in with a Bachelor of Arts in Studio Art, Sarah was signed by one of the world’s top modeling agencies, Wilhelmina and pursued a career in film and fashion while working side jobs as a waitress to stay afloat. Although her modeling career was met with success with national campaigns for Target, InStyle Magazine and Budweiser, among other brands, after just a few years she was fed up with feeling insecure and depressed, questioning what she was doing with her life. Sarah put her dissatisfaction into action and over coffee with her best friend Kelli Lane came up with the idea of launching Darling, a magazine that broadened the ideal of “beauty” with an authentic and elevated conversation for women. The goal: creating media that matters.
Five years after first developing the concept, Sarah turned to Kickstarter in 2012 to get the print magazine off the ground. Since then the company has grown into different verticals such as video, online, social media and events and has become a movement to build women’s self-esteem. Darling is the only women’s magazine that does not retouch women’s skin or bodies and seeks to represent all sizes, ages and ethnicities. The cultural phenomenon Sarah has created can be seen in the hashtags #thatsdarling, #darlingmovement and #darlingweekend that have been used more than 15 million times on social media.
Sarah appears regularly on and in national media outlets such as CNN, NBC, Huffington Post, Refinery29, among others and makes personal appearances speaking on behalf of the Darling movement nationally. She lives in Los Angeles with her husband Steve and baby boy Judah James, and enjoys gardening, painting and playing with her two cats.